![]() LinkedIn is a professional networking platform, so maintain a professional tone in your messaging. Don't be too "salesy" with your messaging.Mention something specific about their profile or business that caught your attention, and explain why you want to connect and how you can help them. Instead, take the time to personalize your messages for the best prospective clients. Automated messages or excessive connection requests can be a huge turn-off for potential customers. While sharing valuable content is a great way to establish yourself as an authority in your industry, oversharing can come across as spammy and overwhelming to your followers. It's important not to post too much content on your LinkedIn page. It's time to move on to the don'ts of lead generation on LinkedIn, so you don't make the mistakes many aspiring LinkedIn marketers get lured into. Related: Unlocking the Power of LinkedIn: How Entrepreneurs Can Leverage the Platform for Growth and Success Beware of these 3 traps! You can also gate applicable content by asking for email or contact information to access it, generating leads. Post content on LinkedIn as a thought leader to attract leads, gather LinkedIn profiles in one place, and outreach them manually or use LinkedIn automation and Email software to do it for you. Create a referral program for your current customers, and offer them an incentive to refer your service to people who might be interested in using it. Referral programs can be surprisingly effective for organic LinkedIn marketing. ![]()
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